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The platform is rolling out a fresh option that enables them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the company disclosed that it presently contains in excess of 1 billion AI videos.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a widespread launch. This advancement coincides with a increase in content created by AI, spurred by new content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the fastest-growing channels on a competing service only show content made by AI. A significant portion of this content is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or dreamlike.

Based on user feedback that numerous viewers like content produced via AI tools, ranging from AI artwork to educational videos, and we want to offer the community the option to see more or less of that, according to their own preferences,” said a platform representative.

Volume and Proportions

The service disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, over 100 m videos are submitted to the app every day, making AI-generated material a relatively small percentage of its overall inventory.

How to Adjust Settings

Users will be capable of reduce or increase the amount of AI-generated videos they view by opening the topic control option in the app and selecting AI-made media. Further subjects that can already be adjusted under the setting cover news, clothing, beauty, and movement.

AI Disclosure Rules

TikTok’s policies require content makers to label “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.

Additionally, the service will from now on attach an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This measure is designed to deter users from seeking to bypass the tagging system.

AI Literacy Programs

The platform is also establishing a two million dollar educational fund for experts and organizations to develop learning resources about ethical AI use. This initiative will assist educational bodies focused on educating coding and technology.

Content Safety Approach

The platform has supported its moderation strategy, following controversy over intentions to cut jobs for a large number of content moderators in Britain. It is planning to eliminate 439 jobs in its trust and safety department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A company official explained that people-led review would continue to be important, but automated tools can shield workers by removing the most graphic content prior to it has to be seen by humans. TikTok announced a notable drop in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.

We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”